Logo

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Last Updated: Jul 28, 2025, 08:54 AM

The Southern Illinois University Carbondale logo has become an integral part of the region's branding and communications, serving as a powerful visual representation that instantly conveys the origin and identity of any materials or messaging. This distinctive Saluki acts as an instantly recognizable stamp of SIU's unique character and heritage. By integrating the logo across all forms of outreach and publicity, organizations and businesses are able to create a cohesive, immediately identifiable brand that resonates with both longtime residents and those discovering the university for the first time.

SIU Carbondale Logo

Our logo represents our values, aspirations, and unique character. This guide equips you with the knowledge to keep our logo consistent across various uses. Following these guidelines helps us create a strong, memorable brand that connects with our audience.

The signatures shown here are the primary elements of the Southern Illinois University visual identity system and should be included in all official external communications. There are two approved versions of the SIU logo, available in multiple formats, which may not be altered in any way. For access to these logos, contact University Communications and Marketing at 453-2518.

For printed materials, place the SIU Carbondale logo on the front whenever possible. If it needs to be on the back cover instead, make sure the front cover prominently includes the text "SIU Carbondale" or "Southern Illinois University Carbondale."

Choose the logo layout based on available space (horizontal or vertical). For web applications, contact Web Communications for information regarding special use cases for those applications.

SIU Logo Packages

The Southern Illinois University logo has been created with use cases in mind, several layout orientations are available. The logo should not be manipulated in any way from these files. (This includes manipulating or adding text and altering / changing colors.)

Download reproduction-quality SIU logos below. EPS packages are prepared for print use with a CMYK color profile. PNG packages (RGB color profile) are intended for digital use, including social media posts, digital flyers, and on-screen displays. Deciding which one of these to use will depend on the spacing you have available to you for your design. Each format (horizontal, vertical, and stacked) is available in the following color treatments:

  • One-color black
  • One-color white
  • Maroon "S" with black text
  • Maroon "S" with white text

  • Vertical Logo

    This orientation has the logo above the words Southern Illinois University Carbondale. Again, Carbondale is on a separate line under Southern Illinois University.
    Vertical SIU Logo

  • Horizontal Logo

    This orientation has the logo to the right of the words Southern Illinois University Carbondale. Carbondale is on a separate line under Southern Illinois.
    Horizontal SIU Logo

  • Stacked Logo

    This orientation takes on a narrower vertical footprint than the SIU Vertical. You will notice that the words Southern Illinois University Carbondale are stacked underneath the logo with each word occupying a separate line.
    Stacked SIU Logo

File Types Explained

  • EPS (Vector)

    vector example image

    EPS files are high-quality logo files that work best for printing. They’re scalable, meaning you can make them as large as you need without losing any quality.

    To open or use an EPS file, you’ll need professional design software like Adobe Illustrator, InDesign, or similar programs.

    EPS logos come with transparent backgrounds, which makes them easy to place over different colors or images.

    These files are the preferred choice for things like printed brochures, signs, and other high-resolution projects.

  • PNG (Raster)

    raster example image

    PNG files are best for digital use—like websites, presentations, and everyday business documents.

    They’re similar to JPEGs, but PNGs can have transparent backgrounds, which makes them more flexible for design.

    Unlike vector files, PNGs are made of pixels (also called raster or bitmap), so they can lose quality if you try to enlarge them too much.

    PNG files aren’t meant for high-quality printing, but they’re great for use in web pages, emails, and Microsoft Office applications.

SIU Identifiers

SIU Identifiers are available to the University community. SIU identifiers shall not be altered in any way including, but not limited to: distorting the shape, changing the color, fonts or font arrangement.

To request an identifier contact universitycommunications@siu.edu

Which Logomark to Use?

Colors in the primary color palette are the only acceptable colors in which the logomark and signature may be reproduced. Use these versions for all external applications: official university documents, brochure covers, ads, and large campus signage (entrance).

Usage: Stand-alone print/digital, Signature, Merchandising

  • SIU Maroon (preferred)
  • Black
  • White (reverse)

  • SIU Maroon Logomark

    The maroon version is the preferred logomark and is designed to overprint light neutral (creams, light greys etc.) color backgrounds. The SIU logomark can be placed on simple, noncompeting photographic backgrounds as seen in the example. In the vector file, the highlight inset is set to be "clear" and will take on the background color.

  • Black SIU Logomark

    The black version is designed to overprint light neutral (creams, light greys/heather, etc.) color backgrounds. In the vector file, the highlight inset is set to be "clear" and will take on the background color.

  • Reverse-to-White SIU Logomark

    The SIU logomark can be placed on simple, noncompeting photographic backgrounds or illustrations. Use the reverse-to-white version in these situations. In the vector file, the highlight inset is set to be "clear" and will take on the background color.