Logo

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Last Updated: Nov 08, 2024, 02:32 PM

The Southern Illinois University Carbondale logo has become an integral part of the region's branding and communications, serving as a powerful visual representation that instantly conveys the origin and identity of any materials or messaging. This distinctive Saluki acts as an instantly recognizable stamp of SIU's unique character and heritage. By integrating the logo across all forms of outreach and publicity, organizations and businesses are able to create a cohesive, immediately identifiable brand that resonates with both longtime residents and those discovering the university for the first time.

Which Logomark to Use?

Colors in the primary color palette are the only acceptable colors in which the logomark and signature may be reproduced. Use these versions for all external applications: official university documents, brochure covers, ads, and large campus signage (entrance).

Usage: Stand-alone print/digital, Signature, Merchandising

  • SIU Maroon (preferred)
  • Black
  • White (reverse)

  • SIU Maroon Logomark

    The maroon version is the preferred logomark and is designed to overprint light neutral (creams, light greys etc.) color backgrounds. The SIU logomark can be placed on simple, noncompeting photographic backgrounds as seen in the example. In the vector file, the highlight inset is set to be "clear" and will take on the background color.
    maroon logomark example

  • Black SIU Logomark

    The black version is designed to overprint light neutral (creams, light greys/heather, etc.) color backgrounds. In the vector file, the highlight inset is set to be "clear" and will take on the background color.

    black logomark example

  • Reverse-to-White SIU Logomark

    The SIU logomark can be placed on simple, noncompeting photographic backgrounds or illustrations. Use the reverse-to-white version in these situations. In the vector file, the highlight inset is set to be "clear" and will take on the background color.

    reverse logomark examples