A complete resource for ensuring brand consistency across all communications and platforms.
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Last Updated: Aug 06, 2025, 03:51 PM
A brand is more than a logo, a tagline, or a color palette.
These elements help express our brand—but at SIU, the true essence of our brand is the experience. It’s the connection prospective students feel the moment they step onto campus. It’s in the warmth of a handshake between an admissions coordinator and a parent, the impact of our faculty's presentations on national stages, and the pride that shines at every graduation.
These moments capture the SIU spirit, creating gateways into an experience that’s authentic and memorable. As you share our message, think about what will resonate with your audience. Let this framework guide your speeches, web pages, enrollment materials, and fundraising appeals, bringing SIU’s unique story to life.
Our brand is built on a commitment to stand out, to inspire, and to support students every step of the way. And together, we are that brand.
