SIU Primary and Secondary Color Use

At the heart of this visual identity is the university's branded color palette, with the rich, deep hue of maroon serving as the dominant and primary color choice. Maroon evokes a sense of tradition and prestige, is deliberately selected to be the driving force behind all of SIU's visual communications and marketing materials. It is the signature color that instantly signals the university's presence and helps to cultivate a strong, cohesive brand recognition among students, faculty, alumni, and the broader community.  

While secondary accent colors such blue, yellow, brown are incorporated to provide visual interest and balance, these supporting hues are used sparingly and with intentionality. This carefully curated color scheme is not merely an aesthetic choice, but a purposeful branding strategy that helps to elevate the university's image, foster pride and loyalty among its constituents, and solidify its position as a premier institution of higher learning in the region and beyond.